Direction and Leadership
I directed this project from start to finish. That included leading all production meetings, managing the schedule, and making sure every piece stayed aligned with the bigger vision. I was responsible for casting, location scouting, and overseeing the full shoot. Every camera setup, lighting choice, and line delivery ran through me. I kept things on track and pushed for quality at every step.
Scriptwriting and Storyboarding
I wrote the full script to make sure the language was intentional, clear, and actually meaningful. I didn’t want vague answers or corporate fluff. After locking the script, I storyboarded each sequence to match the tone we wanted to hit: bright, warm, and open. The storyboards helped guide the flow of the scenes and gave the team a solid roadmap before we even picked up a camera.
Art Direction
We wanted this to look and feel completely different from the previous version. I made specific choices around color, pacing, and music to keep things energetic and human. Every scene was intentionally lit, and we used a multicam setup to get the best angles without losing momentum.
The Most Important Part: Collaboration
While I led the creative side, this was a team effort across HR, Talent Acquisition, and leadership. We had input from senior HR managers, feedback from the Chief of HR, and buy-in from the CEO. Everyone played a part in shaping what this video became. My job was to take all of that input and turn it into something coherent, thoughtful, and visually strong.
